Resources
You want to develop your brand narrative strategy fast and effectively.
But you may be wondering what exactly the Story Cycle System™ is and how to use it. You're probably thinking the same about the And, But, Therefore (ABT) narrative framework, both of which drive the StoryCycle Genie™.
Here are seven brand storytelling resources to get you up to speed fast!
1. Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand
Park developed the Story Cycle System™ 20 years ago and has helped brands that follow it grow by as much as 600 percent. He mapped Joseph Campbell's Hero's Journey, often called the Monomyth, to business, showing brands how to make their story their customers' story.
The StoryCycle Genie™ is the only AI-driven, narrative-native platform built on the proprietary Story Cycle System™, so that you can craft your enthralling brand story strategy in minutes, not months, guided by this proven process.
You can grab your copy of Brand Bewitchery now, or listen to the entire book for FREE, here.
If you're already using the StoryCycle Genie™, we've included the step-by-step guide as the final resource on this page.
2. The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging
While the Story Cycle System™ is the overarching narrative arc of the StoryCycle Genie™, the And, But, Therefore (ABT) narrative framework is the universal story structure embedded in the Genie to make all of your messaging clear, concise and compelling.
The ABT uses the three forces of story: agreement, contradiction and consequence. This is important because our primal pattern-seeking, problem-solving, decision-making, buying limbic brain adores messages delivered in this story sequence.
So use the ABT in all of your stories to hack through the noise and hook the hearts of your customers.
Get your copy of The Narrative Gym for Business today, or download the PDF below.
3. Start Using the ABT in All of Your Messaging
We call the ABT "The DNA of Story" because it is the setup/problem/resolution story structure at the heart of all storytelling, from epic journeys to arresting anecdotes to mesmerizing moments that make your business point for you.
The best way to leverage the power of this messaging marvel is to think about it and use it every day to build your narrative intuition.
Here is our 21-Day Story Quest e-book to help you craft and spot ABTs in the wild. This fun and informative guide will have all of your communications landing right the first time, every time.
5. Quickly Implement the ABT With Our Micro-Training Course
In under one hour, through three interactive modules, learn how to craft and tell compelling stories that sell with our ABTs of Storytelling micro-training course.
You can even email me your first ABT, and I will provide you with additional instructions on how to make it even stronger.
I wish I had learned about the ABT in the third grade. I think you will, too.
6. Navigate Brand Narrative Strategy
You've collaborated with the StoryCycle Genie™ and discovered remarkable insights about your brand narrative strategy. But if you're new to the Story Cycle System™, you might wonder how all the elements work together to create a powerful brand story.
This comprehensive guide walks you through each of the 10 steps of the Story Cycle System™ using the StoryCycle Genie™ itself as a complete working example. You'll discover how to identify your heroes (audiences), craft foundational ABT narrative frameworks, develop your brand position and unique value proposition, and create personality traits that show rather than tell your brand story.
Learn how emotional promises and physical gifts connect with both hearts and minds, how brand archetypes inform authentic personality, and how purpose statements elevate your brand beyond profit. The guide culminates with a complete brand narrative that ties all elements together into a cohesive story that resonates with audiences and provides strategic direction for all marketing efforts.
7. Your Brand Bewitchery Guide to Make Your StoryCycle Genie™ Journey Enthralling
If you're already rubbing the Genie bottle to build your brand narrative, here are direct resources for each of the 10 steps of the Story Cycle System™ from Brand Bewitchery.
STEP 1: Review Your Brand Assessment (Your Backstory):
Read Ch. 1, "How to Wield the Guidebook" or listen to it here.
STEP 2: Introduce the Heroes in Your Brand Story (Your Audiences):
Read Ch. 2, "Heroes: How to Understand Your Customers to Build a Tribe" or listen to it here.
STEP 3: Determine What's At Stake (Your Audience's Emotional Triggers):
Read Ch. 3, "Stakes: How to Connect With the Wishes and Wants of Your Customers" or listen to it here.
STEP 4: Craft Your Brand Position Statement and Unique Value Proposition:
Read Ch. 4, "Disruption: How Your Unique Value Proposition Will Win the Day" or listen to it here.
STEP 5: Understand How to Leverage Market Forces to Your Advantage:
Read Ch. 5, "Antagonists: How to Capitalize on Competitive Forces" or listen to it here.
STEP 6: Identify Your Brand Personality Traits With the OOOh Exercise, Your Emotional Promise, and Your Physical Gift:
Read Ch. 6, "Mentor: How to Humanize Your Brand With its Promise, Gift and Personality" or listen to it here.
STEP 7: Reveal Your Authentic Brand Archetypes:
Read Ch. 7, "Journey: How to Increase Customer Engagement Through the Stories You Tell" or listen to it here.
STEP 8: Appreciate How You Use Your Authentic Brand Personality to Tell Stories That Connect From Your Audience's Point-of-View:
Read Ch. 8, "Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation" or listen to it here.
STEP 9: Declare Your Brand Purpose Statement:
Read Ch. 9, "Moral: How to Declare Your Brand's Purpose to Amplify Your Impact" or listen to it here.
STEP 10: Learn How to Scale the Impact of Your New Brand Narrative and Ritualize the Use of Your Offering in Your Customers' Lives:
Read Ch. 10, "Ritual: How to Build Repeat Business to Simplify Your Life" or listen to it here.